#outreach

Our future looks delicious... Or does it? The technology surrounding developing new food products is evolving quickly and hurdling us towards a world of cell-based meat and beanless coffee. As consumer interest in sustainable food production and products continues to grow, several companies have risen to the challenge of developing climate-conscious (but still palatable!) consumables. But how will these new products be perceived? Can a coffee lover be convinced to try out beanless coffee made from date pits?