Consumerism word cloud. Includes words like sustainability and political impact.


The Cost Beyond the Product

In 2013, the Rana Plaza garment factory in Bangladesh that manufactured clothing for several well-known retailers (e.g. Walmart, JC Penny) collapsed, killing more than 1,100 workers and injuring around 2,500 more. It is the deadliest disaster the garment industry has ever suffered. While the physical toll of the collapse was immense, these workers had been suffering from severe mental and physical stress even before this tragedy due to the high turnover rate of fast fashion. Since many of those affected were the main breadwinners for their families, the consequences of this single tragedy will likely reverberate for decades to come.

Employers have no short-term incentive to improve working conditions because consumers far removed from the realities of the factory conditions continue to purchase the cheap products. This multi-tiered power imbalance and capitalist structure makes it easier for powerful entities to suppress workers’ empowerment, ensuring that the status quo of labor exploitation continues.


Planned Obsolescence: The Force Behind the Phenomenon

In post-WWII America, economic potential was promising. With the end of rationing and the post-war economic upturn, people had disposable income for the first time since the Great Depression. Manufacturers improved and excelled at producing goods on a massive scale during the War; many of these technologies were then adapted to make consumer products. 

Pre-War consumer behavior was prioritized repairing and reusing damaged goods. Once products were more easily manufactured, extreme capitalism bred economic incentives to urge consumers to buy goods at a higher frequency. It was then useful for manufacturers to design their products to break down after a limited amount of time, a strategy known as planned obsolescence. By advertising the products as must-have and ever-evolving (psychołogical obsolescence), the majority of consumers were, and continue to be, caught in a never-ending rat race to get the next shiny thing. 


Pyramid scheme of "reduce, reuse, recycle" process for plastic waste.
Figure 1. Steps to sustainably use consumer goods.

The 3 Rs (Plus 4 More)

The traditional mantra for sustainably navigating the life cycle of artificial consumer goods is to “reduce, reuse and recycle.” The first step is to reduce the overall level of consumption so the cycle isn’t entered into in the first place. If the item needs to be consumed, the next best thing is to reuse it multiple times so as to get more “bang for your [resource] buck.” Once this is no longer possible, the most sustainable way to break the cycle is to recycle.


A picture of rainboots hung along a wooden fence with plants in them.
Figure 2. Repurposed household junk. From

Recycling does not recoup 100% of the starting material though, so this model needs an update (Figure 1). The primary mode of operation should be to retain an item for as long as it is functional. Refusing to use single-use, disposable, or artificial materials is the next step, opting for materials that can either be reused several times or that biodegrade easily. After getting a first life out of a product, it can be repurposed with a little creativity (Figure 2). Other items can be repaired with or without replaced parts — no need to always throw out the baby with the bath water. By adding more filters into the consumption pipeline, we can be more efficient consumers of the finite resource pool.


Plastic: For Living in a Material World 

Inorganic materials like plastics often are used to package our consumables because they are relatively cheap and endlessly multi-purposed. These often leak out of the “reduce, reuse and recycle” pipeline and into the ecosystem (Figure 3).

Most modern plastics are created through a process of fossil fuel extraction, polymerization and solidification into standard plastic pellets called nurdles. Nurdles are either transported in their pellet form or as end products. Whether these pieces fall overboard while they are shipped or they are washed out to sea, these manufactured materials do not biodegrade. They instead break down from UV exposure into ever-smaller microplastics, becoming even more bioaccessible (able to enter the food chain). 

Graphic of the plastic lifecycle. See caption for detailed explanation.
Figure 3. The plastic lifecycle. To keep up with consumer demand, manufacturers produce the materials for packaging purposes. After it is no longer useful, it often leaks into the environment. It then degrades and becomes more easily ingested by wildlife, being passed along to each organism that it is eaten by. Though this cycle wreaks havoc on our bodies, we continue to perpetuate this behavior. From: BioRender

The foundational organisms of the food chain, like krill, eat the microplastics and the chemicals are passed onto every subsequent link. Plastic accumulates in the food chain through biomagnification: the higher an animal is in the food chain, the more it eats and the higher level of plastic compounds are retained by the organism.

As animals high in the food web, humans are especially vulnerable to bioaccumulation. While plastics are so ubiquitous that it is difficult to pinpoint exactly how plastics enter our bodies, several studies have detected high levels of toxic chemicals found in plastic products in our systems. Many chemicals are endocrine disruptors, meaning that they alter hormonal fluctuation. Chemicals found in plastics are linked to a wide variety of adverse health effects, including cancers of the reproductive system. Moreover, even passive environmental exposure to many of these compounds has profound impacts on human development.


Unequal Impacts of the Consumption Economy

Resource mining disproportionately threatens poor communities. As is often the case, rich entities (at the community and country level) have the privilege to determine that manufacturing and processing consumer products do not occur on their land. Poor people then bear the burden at several points, often along racial lines:

  • In the goods manufacturing process, workers are exposed to harmful compounds that can be detected in their bloodstream. Blue collar workers are often cruelly taken advantage of in the name of keeping up with consumer demand. 
  • The manufacturing process has effects that reach far beyond the factory walls. Though consumers are required to install scrubbers that are designed to capture many airborne chemicals before they are released into the environment, industry-derived leakage persists. These compounds then chronically permeate the factory’s neighboring communities. 
  • When littered goods wash back from the ocean, they threaten the livelihoods of coastal communities by decreasing the yield efficiency of already-stressed fishery harvesting due to marine litter bycatch.
  • Plastic waste has historically been shipped from rich to poor countries, where people live in squalor while doing salvage work on the imported waste. There is such an overabundance of this waste that people burn it to revert it to fuel - this leads to the release of greenhouse gases that exacerbate the climate crisis.



The recent push for sustainability has spurred the discovery of several viable solutions to the fossil fuel-derived plastic crisis. Bioplastics are derived from plant and microorganism biomass; however, these stress the food system by earmarking food for material consumption rather than feeding the world’s nutrition-deprived populations. Alternatively, there is ongoing research into isolating organisms that can break man-made plastics down.

This progress is promising, but it is just a stopgap solution. In order for tangible change to come for vulnerable groups, systemic changes are needed to make a concerted shift away from extreme capitalism and consumerism we have been socialized into:

  • Government
    • Our current economic framework is built on extreme capitalism and consumption of goods. Simply urging consumers to buy less would have significant and harmful effects on the system. What is needed is a complete restructuring of the economy towards valuing fewer, higher quality goods. This overhaul should provide for equitable access to consumer products.
    • After pushback from some recipient countries, there has been some progress in balancing how post-consumption waste from donor countries is handled. But not enough. Instead of shipping waste abroad, reducing excessive consumption in the first place should be the priority. When repatriation is necessary for further recycling, it should be that entity’s responsibility to ensure that the destination has infrastructure for sanitary, contained processing.
    • Address the adverse health impacts disproportionately felt by poor, non-White people. Where it is not possible to curb production, redouble regulation efforts in securing chemicals from entering the local environment (via scrubbers, etc.).
  • Industry
    • Harness the power of the purse. Because companies are often hesitant to make changes until it hurts their bottom line, strategic spending has the potential to move their practices toward sustainability.
    • Actively engage with companies and challenge them to reduce their footprint. Urge them to use Extended Producer Responsibility practices to strengthen their commitment to reduce the harmful impacts of their trade. Demand that they either stop creating products that contain multiple kinds of materials (since this makes it difficult to isolate each component and reduces the likelihood that it will be recycled) or invest more heavily in methods that reduce the materials to their component parts. Learn how to lead successful campaigns to do so (Plastic Free by Beth Terry, pg. 126-132).
  • Page out of a book.
    Figure 4. How to repurpose a t-shirt into a bag. From Plastic Free by Beth Terry.
    • Take a moment to question whether there are more eco-friendly alternatives to consumer goods. Though greenwashing is a major problem, there has been a recent upsurge in the availability and cost-effectiveness of more sustainable products. 
    • Instead of accumulating more, cheap items, try and go for fewer, better made items that will last longer in the long-term. Buy second-hand goods when possible.
    • Manufactured bags all have unique pros and cons. There is a great method in Plastic Free (pg. 64; Figure 4) to help both reduce and repurpose old t-shirts to give them a second life. Are we going to solve the climate crisis, etc. with small fixes like this? No, but it’s a start.


Stay tuned until next time, when we’ll discuss the (in)efficiencies of the food infrastructure!


Terry, B. (2012). Plastic Free: How I Kicked the Plastic Habit and How You Can Too. Skyhorse.

Raisa Rahim is a third year PhD candidate in the Neuroscience graduate group. In the Visual Cognition lab at UC Davis, she is studying the accuracy with which humans remember complex objects such as abstract shapes and faces. 
As a committee member on the Seminar Outreach for Minority Advocacy, she has played a role in brainstorming and implementing initiatives to support the equity of historically underrepresented scholars by giving them a platform to share their science and personal experiences.

For more content from the UC Davis science communication group "Science Says", follow us on Twitter @SciSays.

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