Vodka RedBull being mixed by bartender

Think Responsibly: Your Vodka-Red Bull Isn’t Exactly Like Cocaine.

Media outlets recently reported that mixing caffeine and alcohol has the "same effect" as cocaine. These articles, which refer to a study from Purdue University, have headlines that make you think twice about downing that vodka Red Bull. However, before treating UPROXX like the new WebMD, we should step back and unpack the central claim being asserted.


What exactly does it mean to say that caffeine-mixed alcohol has the same effect as cocaine?


Caffeinated energy drinks are a relatively recent phenomenon, steadily increasing in popularity over the past few decades, particularly among adolescents and young adults. While many energy drinks contain additional ingredients such as "energy vitamins" (a pseudoscience of its own not to be addressed here), the core active ingredient is caffeine, which varies widely in its concentration among brands. Even without alcohol, the consumption of energy drinks, particularly by teens, has been considered risky by scientists and physicians for quite some time. The same can, obviously, be said about alcohol in the absence of caffeine.

But what happens when the two are mixed? One concern is the "wide awake drunk" effect: people inebriated from caffeine-mixed alcohol inaccurately gauge their level of intoxication and drink more, increasing the risk of alcohol poisoning. After a few high profile cases of caffeine-related alcohol poisonings in 2010, the FDA introduced a de facto ban on the sale of caffeinated alcoholic beverages. Still, people can-and do-mix energy drinks with alcohol on their own.

In addition to the "wide awake drunk" effect, there may be long-term consequences. But testing the effects of caffeine-mixed alcohol on humans is tough, because researchers can't ethically ask people to consume copious amounts of alcohol and caffeine in the name of science. Instead, animal models which have significant biological similarities to people must be used.


"Thus who knows what happens to an 18yr old binge drinking 3-4 'vodka-redbull or equivalent' every weekend for a whole year." – Dr. Richard van Rijn


This leads us to our first caveat on the interpretation of this research. While animal models are incredibly informative, we cannot easily extrapolate experiments done on mice to humans. Animal research can be used as an approximation, a way to test otherwise impossible-to-test hypotheses that can provide direction for future research. A great deal of care must be taken when interpreting animal data, and journalists are not historically the best caretakers. When you see articles reporting conclusions from animal studies in popular media, don't dismiss the results out of hand, but be more cautious in your interpretation.

So what did the Purdue researchers actually do? They repeatedly exposed adolescent mice to caffeine, alcohol, caffeine-mixed alcohol, or plain water. Caffeine made the mice more active, but the caffeine-mixed alcohol really got them going. Each treatment of caffeine-mixed alcohol had a greater effect on movement than the last.


You know what else has the same effect? Cocaine.


Aha! There we have the basis for our claim that caffeine-mixed alcohol has the same effect as cocaine. Case closed, science done, headlines written. Good night, everybody!

Well, no. Drugs have multiple, complex effects, and a single overlap in these effects does not make them equivalent. The researchers also measured another hallmark of cocaine dependency that comes with increased movement: the accumulation in certain regions of the brain of the protein, FosB, which has been classified as somewhat of a "molecular switch" for addiction. When they measured FosB in mice exposed to the same treatments listed above, they found that in one of two brain regions tested, FosB accumulated only in mice exposed to caffeine-mixed alcohol.

Ah, the comparison grows stronger. Next, the researchers tested if repeated caffeine-mixed alcohol consumption increased sensitivity to cocaine as a reward. Importantly, caffeine on its own was previously shown to have this effect. Caffeine-mixed alcohol surprisingly had the opposite effect: a reduced cocaine preference compared to caffeine alone. The interpretation? Repeated caffeine-mixed alcohol use actually desensitizes the mice to cocaine reward responses, so higher dosages of cocaine are required to be satisfied. Thus, desensitization could potentially lead to the abuse of rewarding substances. The researchers tested this by providing access to a natural reward which the mice could self-administer. Consistent with their hypothesis, they found that mice treated with caffeine-mixed alcohol voluntarily gobbled up a lot more of this reward compared to controls.

How has the popular press treated these results? The headlines were prone to overgeneralization and sensationalization. Take this example from UPROXX: "Science Says Your Vodka-Red Bull Is Just As Bad For You As Cocaine." As I said, we should not treat caffeine-mixed alcohol and cocaine as complete equals in terms of their effects, even if there are notable and important similarities between the two. Equating their harms, in particular, is naÏve and misleading. The worst headline came courtesy of The Inquisitr: "Mixing Alcohol and Energy Drinks Can Make You A Cocaine Addict Later In Life." We got in touch with one of the lead researchers on the article, Meridith Robins, who addressed this particular example: "[We did not] conclude that mixing alcohol and energy drinks can make you a cocaine addict later in life". To properly [reach this conclusion] we would have had to conduct more experiments, such as cocaine self-administration after repeated caffeine-mixed alcohol exposure: Even then, drawing such a direct correlation between adolescent caffeine-mixed alcohol exposure and cocaine consumption later in life would require follow-up studies accounting for social factors, environmental factors, genetic factors, sex differences... 

Unlike the headlines, the body of the articles stuck mainly to the Purdue press release and did not generally present any outlandish claims. The main issue across the board is the loss of important details. Lead researcher, Dr. Richard van Rijn, commented: "The biggest nuance that may not have come through is that we exposed our mice to the caffeinated alcohol solutions for nearly their entire adolescent period. Thus the effects we observe, in mice, are on the very extreme end of people consuming these mixed drinks. On the other hand: it is apparent that we actually mixed relatively low amounts of caffeine with the alcohol and already noticed signficant[sic] changes. Thus who knows what happens to an 18yr old binge drinking 3-4 'vodka-redbull or equivalent' every weekend for a whole year." 

That last sentence is key: who knows how this really translates to humans? The research is important and informative, but at this point, there are still many unknowns. We should not hang our hats on the results of a single study - although that is how science is commonly reported, that is not how it actually works. This study does not exist in a vacuum, but instead in a larger body of literature. Other studies similarly suggest that caffeine and cocaine can have comparable effects, but the added factor of alcohol has not been as thoroughly studied research like this will not answer all the important questions, but will hopefully lead to a synthesized, comprehensive understanding of the relevant issues in the future.

For now, I think we have enough information independent of this research (re: the "wide awake drunk" effect) to be careful with how we consume caffeine-mixed alcohol while the scientists hash out the long-term effects on neurochemistry and propensity for drug addiction.

Christian Silva, Jenna E Gallegos, and Destiny J Davis are PhD students at the University of California in Davis. This post was written as part of a project called "Science REALLY says" which seeks to ensure scientific data is accurately represented by the media. For more content from the UC Davis science communcation group "Science Says", follow us on twitter @SciSays


We thank Dr. Richard Van Rijn (Assistant Professor of Medicinal Chemistry and Molecular Pharmacology at Purdue University) and Meredith Robins (graduate student at Purdue university and first author of the referenced study) for helpful comments.


Arria AM, et al. (2010) Energy Drink Consumption and Increased Risk for Alcohol Dependence. Alcoholism: Clinical and Experimental Research 35(2):365-375. Garrett BE, Griffiths RR (1997) The Role of Dopamine in the Behavioral Effects of Caffeine in Animals and Humans. Pharmacology Biochemistry and Behavior 57(3):533-541. Miyake ER, Marmorstein NR (2015) Energy drink consumption and later alcohol use among early adolescents.. Addict Behav 43:60-5. Nestler EJ, Barrot M, Self DW (2001) FosB: A sustained molecular switch for addiction. Proceedings of the National Academy of Sciences 98(20):11042-11046. O'Neill CE, et al. (2014) Effects of Adolescent Caffeine Consumption on Cocaine Sensitivity. Neuropsychopharmacology 40(4):813-821. Peacock A, Pennay A, Droste N, Bruno R, Lubman DI (2014) "High" risk? A systematic review of the acute outcomes of mixing alcohol with energy drinks. Addiction 109(10):1612-1633. Reissig CJ, Strain EC, Griffiths RR (2009) Caffeinated energy drinks - a growing problem.. Drug Alcohol Depend 99:1-10. Robins MT, Lu J, Rijn RM van (2016) Unique Behavioral and Neurochemical Effects Induced by Repeated Adolescent Consumption of Caffeine-Mixed Alcohol in C57BL/6 Mice. PLOS ONE 11(7):e0158189.  

Primary Category